Coke ad called racist: Arab-Americans blast Super Bowl
commercial - Reflection #3 (in class)
News Item
The Coke Advert
New ad – can you find it?
Sexist
Car Ad and Spoof
January
31, 2013
First it was Volkswagen, now a Coke
ad is called racist for Super Bowl 2013. The car commercial allegedly involves
negative depictions of Jamaicans, while the Coca-Cola "Chase Ad"
evokes stereotypes of Arabs. An Islamic-American group says the racism depicted in the Super Bowl commercial is offensive and wants it changed ahead of the big game
Sunday.
Reuters noted in a Jan. 30 report that the American-Arab
Anti-Discrimination Committee is upset over what it calls a racist Coke ad for
the Super Bowl. While it is meant for tongue and cheek, the group says its no
laughing matter.
The teaser ad for Coca-Cola starts
out showing an Arab on foot with his camel trekking across the hot dessert.
Suddenly, a band of six-shooting cowboys on horses round the hill along with a
loaded bus of Las Vegas Showgirls and a mob that looks like something from the
"California Love" video with Dr Dre and 2Pac.
Part #2: Cross-cultural blunders
http://www.youtube.com/watch?v=haohj1sVnyk
http://www.youtube.com/watch?v=9waEeSQqZU4 (communication styles)
This entertaining eight-minute video shows you how easy it
is to commit a blunder, a gaffe, a slip-up in another culture. Things as simple
and normal to you as sitting on the edge of a desk may be insulting in another
country. See 14 examples of cultural gaffes acted out, then get some advice on
how to try to avoid making such mistakes when you travel to another culture.
Afterwards, watch the sequel, Cultural Gaffes at Home and Abroad.
